Own aHouse of Silver.
Open a Neeta Boochra franchisee in your city. For 130 years, the Boochra name has stood for India's finest 925 sterling silver jewellery. Now, for the first time, we are inviting select partners to carry that legacy forward.
Interested?
Let's talk.
Leave your number — we will call you within 24 hours. No pressure, no obligation.
Why silver.
Why now.
India's fine jewellery market is undergoing a structural shift. As gold crosses historic highs, a new generation of discerning buyers is choosing 925 sterling silver — not as a compromise, but as a conscious statement. Handcrafted. Hallmarked. Heirloom-worthy.
Neeta Boochra Jewellery sits at the precise intersection of this demand: heritage craft, contemporary design, and accessible luxury. Our pieces are worn by India's most celebrated names, displayed in national museums, and trusted by the country's finest retailers.
The jewellery India's
icons choose to wear.
When the cameras are on and the world is watching — this is the silver they trust.
Also worn by Vidya Balan, Alia Bhatt, Kajol, Neha Dhupia, Priyanka Chopra, Freida Pinto and many more.
This is the brand equity you carry the moment you become our partner.
Jewellery that sells itself.
Every piece is hallmarked 925 sterling silver, handcrafted in Jaipur, and protected by our signature anti-tarnish e-coat. This is what your customers will discover in your store.
5 live collections · 200+ SKUs · Seasonal new launches · Bespoke ordering available
Three ways to own
a piece of the legacy.
Each model is designed for a different context — city, footprint, and investment level. All three carry the same brand, the same craft, and the same personal support from our team.
Exclusive Showroom
The complete Neeta Boochra experience in your city.- Standalone showroom, 800–1500 sq ft, premium high-street or luxury mall
- Full brand interiors — haveli-inspired design, custom vitrines, bespoke lighting
- Complete product range across all collections with bespoke ordering
- Dedicated brand manager from our team for your first 6 months
- Priority stock allocation and first access to every new collection
- Full launch campaign: PR, press, Instagram, influencer event
Shop-in-Shop
The fastest way to carry a 130-year legacy.- Dedicated counter or section within an existing jewellery or lifestyle store
- Full branded display system and POS materials provided by us
- Focused assortment: top 60 SKUs across core collections
- Sales training and product certification for your entire team
- Fastest route to revenue — you are selling from day one
- Clear upgrade pathway to Exclusive Showroom when you are ready
Airport Kiosk
High footfall. Captive audience. Proven category.- Compact branded kiosk in airport departures or arrivals zone
- Premium display fixtures and brand material fully provided
- Curated bestseller assortment — gifting-focused, high velocity SKUs
- Airport retail is duty-free adjacent — a proven impulse and gifting channel
- Travellers and NRI customers: highest per-capita jewellery spend in India
- Our silver jewellery is a natural airport gift — beautiful, lightweight, travel-safe
Seen enough to be interested?
Tell us which city you have in mind.
You are never
building alone.
Every partner receives the full backing of our Jaipur manufacturing facility, our creative team, and direct access to our leadership. This is not a license — it is a partnership. Your success is our reputation.
Interior design guidelines, fixture specifications, display systems, and brand material — developed by our team. We approve every detail before your store opens.
Direct supply from our Jaipur atelier. No middlemen. Competitive margins. New seasonal collections with partner previews. Low MOQs and flexible replenishment.
Immersive onboarding at our Jaipur facility. You witness the craft firsthand. Ongoing product training and customer experience coaching for your entire team.
National brand campaigns that benefit your store. Local marketing toolkit — content, templates, social assets, and support for your launch event and local PR.
POS integration, inventory tools, and access to our e-commerce platform for click-and-collect. Full operational playbooks so you never have to guess what to do next.
Our unique lifetime anti-tarnish and re-plating service brings customers back to your store — building lifelong relationships that go far beyond the first purchase.
We are selective.
Deliberately so.
We do not grant franchisees indiscriminately — we select partners. Every person who carries the Neeta Boochra name in their city becomes an ambassador for 130 years of heritage.
A genuine passion for craft, heritage, and fine jewellery — not just a business seeking a product
Financial readiness within your chosen model — with working capital beyond the initial investment
A strong social network in your city — jewellery is a relationship business, built on trust and presence
Willingness to be personally involved — the best partners are hands-on, not passive investors
Alignment with our values: quality without compromise, relationships over transactions
"The best custodians of a legacy are those who understand what it took to build one."
— The House of Boochra · Est. 1897Every partner receives exclusive territorial rights. We will not open a competing store or grant another franchise within your protected territory. Your investment is legally protected for the duration of your agreement.
What every serious
investor asks us.
No. Our training programme covers everything — product knowledge, customer handling, store operations, and visual merchandising. What you need is genuine passion for the craft and the drive to build something meaningful. Skills can be taught; passion cannot.
We share full margin structures during our confidential discussion — not publicly, as they vary by model and category. Premium handcrafted silver jewellery commands significantly higher margins than mass-market alternatives, and our pricing is designed for sustainable partner profitability at every model level.
This depends on your model, location, and social network. Shop-in-Shop partners with an existing customer base see the fastest returns. Partners with strong community connections in their city have reached profitability within 12–18 months. We share realistic projections during our discussions — not inflated estimates designed to close the deal.
We work closely with you on inventory planning before you open — studying your local market and recommending your opening assortment accordingly. We also have a structured slow-mover exchange policy so your capital is never permanently locked in non-moving stock. Our interest is in your long-term profitability, not a one-time sale.
The Shop-in-Shop model can be integrated into an existing retail business seamlessly. The Exclusive Showroom and Airport Kiosk reward dedicated attention — at minimum, you or a trusted family member being actively involved makes a meaningful difference. Jewellery is a relationship business, and relationships thrive with personal presence.
Territorial exclusivity is written into every franchise agreement and is legally binding. We will not grant a competing franchise, open a company-owned store, or supply a direct competitor within your protected catchment for the duration of your agreement. This is a commitment we take as seriously as you do.
Comprehensive support for the entire duration of your partnership — quarterly business reviews, seasonal product training, national marketing campaigns, and direct access to our operations team. You are not left to figure it out alone after opening day. Many of our partners are in regular contact with our team throughout the year.
Absolutely — and we actively encourage it. Neeta Boochra Jewellery was built by a woman, for women. Our most capable future partners will often be women building their first business with real purpose. Our entire training and support structure is designed to be fully accessible regardless of prior business experience.
We strongly recommend it — and we invite all shortlisted partners to our Jaipur atelier before any agreement is signed. Seeing the craft firsthand, meeting the artisans, and understanding where the jewellery comes from changes everything. Partners who visit always say it was the moment they knew they were making the right decision.
From enquiry to opening day.
Submit your expression of interest. Reviewed personally — you will hear from us within 48 hours.
48 hoursA private conversation about your city, vision, the right model, and a full financial overview.
Week 1–2Shortlisted partners visit our atelier. See the craft, meet the team, understand what you represent.
Week 3–4Agreement signed, territory locked. Training begins. Store setup initiated with full team support.
Week 5–8Your store launches with brand support and marketing activation. The beginning of something lasting.
Month 3–4Express your interest.
Every partnership begins with a conversation. Five questions — that is all we need. We will handle the rest personally, confidentially, and without any pressure.
Personal response within 48 hours. Every enquiry is reviewed by our team — not automated.
Complete confidentiality. Your information is never shared. This is a private conversation between equals.
No obligation, no pressure. We are as selective as you are. If the fit is not right, we will say so honestly.
WhatsApp confirmation immediately on submission — so you know your enquiry has been received.
Partnership Enquiry
Five questions. That is all we need to begin.Thank you. We will be in touch.
Your enquiry has been received. Expect a personal response within 48 hours.
A WhatsApp confirmation has been sent to your number.
Neeta Boochra Jewellery · Jaipur, Rajasthan · Est. 1897