A Legacy
Cast in Silver
Four generations. One unbroken thread.
From the Silver King of India to the house that bears his vision today.
The Legacy
Seth Kistoor
Chand Boochra
The Silver King of India
Every legacy has a beginning. Ours was forged in silver.
Revered across India as The Silver King, Seth Kistoor Chand Boochra was not merely a trader of precious metal — he was an architect of an industry. In the late 1890s, with rare foresight and formidable resolve, he established one of India's first in-house silver manufacturing facilities, laying the cornerstone of what would become a multi-generational dynasty.
During the tumultuous years spanning 1928 to 1934, Kistoor Chandji emerged as the largest buyer of silver in India — commanding the pricing dynamics of the silver market and securing all silver transactions across Northern and Eastern India.
"His legacy is not remembered merely in records, but in values — excellence, foresight, courage, and uncompromising integrity."
Shri Lalit
Kumar Boochra
A Visionary of Industry and Impact
Where tradition met ambition, Shri Lalit Kumar Boochra carried the torch forward.
Building upon his father's formidable foundation, he expanded the family enterprise into new realms of gemstone manufacturing through Indo Gem Exporters — establishing it among India's leading gemstone houses. As founder of Silver Centre and Neeta Boochra Jewellery, he transformed a revered silver legacy into a refined luxury brand.
Under his stewardship, a modest workshop evolved into a state-of-the-art manufacturing facility in the heart of Jaipur. Yet his greatest contribution lay not in infrastructure, but in humanity — uplifting artisans and ensuring dignity for the craftsmen whose hands give life to precious metal.
The House Today
Neeta Boochra
She does not merely design jewels — she designs futures.For Neeta Boochra, jewellery is not commerce — it is calling.
Stepping into a legacy ignited by Seth Kistoor Chand Boochra, she reimagined what heritage silver could become. Her creations blend Rajasthan's royal opulence with contemporary boldness, crafting heirlooms for the modern woman.
As the only National President of FICCI FLO from Rajasthan, she champions gender equality — pledging to nurture 100,000 women leaders. Her accolades — from Rajasthan Shree to international leadership honours — reflect a life devoted equally to enterprise and empowerment.
Pradeep Boochra
A Coloured Gemstone ConnoisseurPradeep Boochra is a visionary entrepreneur and a leading authority in the world of precious and semi-precious gemstones. In 1995, he established a state-of-the-art gemstone cutting and polishing facility in Jaipur — pioneering a new standard in craftsmanship.
As a founding partner of Luxe Radiant LLP, he drives strategic initiatives with an unwavering focus on sourcing the finest gemstones. His annual expeditions to leading mining regions — South Africa, Nigeria, Myanmar, Brazil and Zambia — ensure offerings that remain unparalleled in quality and rarity.
"His acute understanding of global markets enables him to craft bespoke solutions with precision and artistic flair."
Karan Boochra
Chief Executive Officer · MIT GraduateA graduate of MIT with a foundation in Computer Science Engineering, Karan Boochra represents the seamless fusion of tradition and technology. Under his leadership, the house evolved from a distinguished brick-and-mortar presence into a dynamic global e-commerce platform — while keeping craftsmanship sacred.
Shreya Boochra
Chief Operating OfficerWith corporate experience at Deloitte and a training ground unlike any institution — 130 years of living legacy, master karigars whose knowledge has passed through generations, and a manufacturing facility built by devotion to craft — Shreya Boochra brings both intellect and instinct to the house.
The Four Chapters
The Legacy
Four generations. The Silver King of India to the house that bears his vision today.
You are here II Chapter TwoThe Maker
Her story, her vision, her journey. The woman at the heart of the house.
Enter → III Chapter ThreeThe Craft
Eight ancient acts. Silver shaped by devoted hands since 1897.
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Jaipur, Rajasthan · Est. 1897