World Of Neeta Boochra
World of
Neeta Boochra
A Legacy Cast in Silver · Four Generations of Mastery
Seth Kistoor
Chand Boochra
The Silver King of India
Every legacy has a beginning. Ours was forged in silver.
Revered across India as The Silver King, Seth Kistoor Chand Boochra was not merely a trader of precious metal — he was an architect of an industry. In the late 1890s, with rare foresight and formidable resolve, he established one of India's first in-house silver manufacturing facilities, laying the cornerstone of what would become a multi-generational dynasty.
During the tumultuous years spanning 1928 to 1934, Kistoor Chandji emerged as the largest buyer of silver in India. He commanded the pricing dynamics of the silver market and secured all silver transactions across Northern and Eastern India, shaping history through decisive leadership.
With pioneering spirit, he conceptualised and established The Bullion Association Limited – Rajasthan, a singular governing body that brought structure, unity, and integrity to the trade of silver bars.
Shri Lalit Kumar
Boochra
A Visionary of Industry and Impact
Where tradition met ambition, Shri Lalit Kumar Boochra carried the torch forward.
Building upon his father's formidable foundation, he expanded the family enterprise into new realms of gemstone manufacturing through Indo Gem Exporters — establishing it among India's leading gemstone houses. As the driving force behind The Bullion Association Limited and founder of Silver Centre and Neeta Boochra Jewellery, he transformed a revered silver legacy into a refined luxury brand.
Under his stewardship, a modest workshop evolved into a state-of-the-art manufacturing facility in the heart of Jaipur. Yet his greatest contribution lay not in infrastructure, but in humanity. His philanthropic initiatives uplifted artisans, ensuring dignity, stability, and prosperity for the craftsmen whose hands give life to precious metal.
He shaped not just a brand, but an institution — one rooted in heritage and guided by modernity.
Neeta
Boochra
She does not merely design jewels — she designs futures.
For Neeta Boochra, jewellery is not commerce — it is calling.
Stepping into a legacy ignited by Seth Kistoor Chand Boochra and nurtured under the mentorship of Shri Lalit Kumar Boochra, she reimagined what heritage silver could become. Her creations blend Rajasthan's royal opulence with contemporary boldness, crafting heirlooms for the modern woman.
Under her vision, Neeta Boochra Jewellery became synonymous with 925 handcrafted silver couture — pieces that celebrate resilience, femininity, and power.
As the only National President of FICCI FLO from Rajasthan, she champions gender equality. Her accolades — from Rajasthan Shree to international leadership honours — reflect a life devoted equally to enterprise and empowerment.
Pradeep
Boochra
A Coloured Gemstone Connoisseur
Pradeep Boochra is a visionary entrepreneur and a leading authority in the world of precious and semi-precious gemstones. In 1995, he established a state-of-the-art gemstone cutting and polishing facility in Jaipur — pioneering a new standard in craftsmanship and setting the foundation for what would become a thriving enterprise in the coloured gemstone industry.
With a strong foundation in honesty, integrity, hard work, and customer-centricity, Pradeep has consistently led with foresight and innovation. His deep commitment to quality and excellence has earned the trust and loyalty of clients worldwide, fostering enduring relationships and significant brand growth over the years.
As a founding partner of Luxe Radiant LLP, he drives strategic initiatives and maintains an unwavering focus on sourcing the finest gemstones. His annual expeditions to leading mining regions — including South Africa, Nigeria, Myanmar, Brazil and Zambia — ensure offerings that remain unparalleled in quality and rarity.
B.Com (Hons.) in Business Administration · LLB
Carrying the Legacy Forward
Karan
Boochra
Chief Executive Officer · MIT Graduate
A graduate of MIT with a foundation in Computer Science Engineering, Karan Boochra represents the seamless fusion of tradition and technology. Transitioning from tech entrepreneurship into the family legacy, he redefined Neeta Boochra Jewellery for the digital age.
Under his leadership, the house evolved from a distinguished brick-and-mortar presence into a dynamic global e-commerce platform. Innovation pulses at the heart of his strategy — yet craftsmanship remains sacred.
Transparency, integrity, and empowerment are the pillars upon which he builds. A strong advocate for women artisans, he ensures that heritage skills not only survive — but thrive.
Shreya
Boochra
Chief Operating Officer · Gemologist
With corporate experience at Deloitte and formal training in jewellery manufacturing, diamond grading, and gemology from the Indian Institute of Gems & Jewellery, Mumbai, she brings both intellect and instinct to the House.
Her philosophy is simple yet powerful — preserve the soul of heritage while evolving its expression. Through strategic expansion, refined production systems, and contemporary design direction, she has elevated the brand's global presence while safeguarding its artisanal integrity.
In quiet strength, she ensures that every Neeta Boochra creation remains timeless.
Celebrated Across India
Handcrafted 925 Sterling Silver.
Rooted in Rajasthan.
Designed for the world.
A family-run house built on four generations of trust
We honour artisans. We celebrate women. We design heirlooms.
Not fast fashion. Legacy made wearable.