"Neeta Boochra Jewellery" a luxury brand from the House of Silver Centrre is the ultimate source for high quality, hand finished, modern and contemporary designed Sterling Silver Jewellery
Seth Kastoor Chand Boochra
In the late 1890 the Indian Jewellery sector was in a nascent stage her grandfather in law Seth Kastoor Chand Boochra was the visionary and pioneer in organizing it. Popularly known as the “Silver King of India” he controlled the price of Silver in the country. He was the co-founder of The Bullion Association Limited and was unanimously elected as the President of the Association and continued as its President till his demise.
The legacy was carried on by her father in law Shri Lalit Kumar Boochra, who was the founder Chairperson of Silver Centrre, known for exquisite handcrafted Jewellery.
With a legacy of great craftsmanship Neeta Boochra stands apart, creating golden relationships with its esteemed customers, delivering exactly what they are looking for with exquisite designs and purity.
She believes in mix and match, blend of myriad tastes, old traditional design with innovative indo-western ideas that gives freshness and fragrance to jewellery. Whether it is natural gemstones, silver, antique jadau or polki, Neeta Boochra has carved masterpieces out of all keeping the global women in mind.