Brand Story

Neeta Boochra Jewellery is a story of passion and legacy, crafted with exquisite precision and imbued with a commitment to women's empowerment. It is a celebration of passion and legacy that pays tribute to the visionary patriarch, Seth Kastoor Chand Boochra who laid the foundation of the jewellery business in the late 19th century popularly known as the "Silver King of India" and held a significant influence over the Nation’s silver prices. He was also a co-founder of The Bullion Association Limited, a Public listed company and served as its President until his demise. His legacy was carried forward by Shri Lalit Kumar Boochra, the founder Chairperson of Silver Centrre, a revered name in handcrafted jewellery that has enchanted generations for over a century.

Neeta Boochra, a social entrepreneur for women empowerment, motivational speaker, and celebrity columnist, has taken this rich heritage to new heights with her unique vision. Her commitment to women's empowerment is not just limited to the business of jewellery. As a motivational speaker and celebrity columnist, she inspires women to chase their dreams and carve their path to success.

Every piece of Neeta Boochra jewellery is a masterpiece, a tribute to the time-honoured tradition of craftsmanship that has been honed over three generations. From the precious metals to the gemstones, every aspect of the jewellery is selected with the utmost care and expertise to create a product that is unmatched in quality and elegance.