THE HOUSE OF BOOCHRA

Four Generations of Silver Legacy

From the pioneering vision of Seth Kastoor Chand Boochra — revered as the Silver King of India — to the contemporary house of Neeta Boochra, our legacy is rooted in heritage, craftsmanship and the timeless language of silver.

Born in Jaipur, each creation reflects a journey across generations — where tradition meets modern expression.

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Silver Couture

A New Language of

Luxury

At Neeta Boochra, silver is not an alternative — it is an identity.

Rooted in Rajasthan’s rich artisanal heritage and shaped by four generations of mastery, our creations redefine the language of luxury. Each piece is handcrafted in 925 sterling silver, where tradition meets bold contemporary expression.

This is silver, reimagined — powerful, enduring, and unapologetically modern.

A couture made not just to adorn, but to empower.

DISCOVER THE COLLECTION

THE COLLECTIONS

Neeta Boochra Jewellery narrates a timeless tale of a 132-year-old legacy of Silver Centrre, Jaipur ushering since the late 1890s. With a strong foothold in the Indian Jewellery business, we celebrate historic exhibitions and the grandeur of Indian Heritage through our exquisite collections in 925 Sterling Silver. 

Neeta Boochra Jewellery

FEATURED PRODUCTS

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BRAND STORY

Behind our jewellery, there is a philosophy that resonates with our values, in which we strive for perfection to complement the already perfect woman. We maintain a high standard of quality and purity and use 925 Sterling Silver with 22K Gold Plating to create timeless pieces.

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