{"title":"The Vivid Edit","description":"","products":[{"product_id":"the-firoza-set","title":"The Firoza Set","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 394pt;\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"mso-width-source: userset; mso-width-alt: 19200; width: 394pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003eTurquoise carries the colour of ancient skies — the kind that stretches endlessly over a desert at dawn. The Firoza Set, crafted in 92.5 sterling silver with anti-tarnish e-coating, is built entirely around that singular colour. Faceted turquoise baguettes are set with precision across both necklace and earrings, each stone chosen for its depth and clarity, interspersed with crystal accents that amplify the light.\u003cbr\u003e\u003cbr\u003eTurquoise has been worn as a protective stone for thousands of years across Persian, Tibetan and Native American traditions — believed to shield its wearer from harm, attract good fortune and promote honest communication. Emotionally, it is considered a stone of calm and confidence, steadying the nervous system and encouraging the wearer to speak her truth. Spiritually, it is associated with the throat chakra — the place where voice meets intention. For the woman who wears colour as a conviction.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56314437468463,"sku":"NBJ-NK-3330","price":94990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0142.jpg?v=1775468503"},{"product_id":"the-firoza-noir-set","title":"The Firoza Noir Set","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 394pt;\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"mso-width-source: userset; mso-width-alt: 19200; width: 394pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003eNot all turquoise is the same. The Firoza Noir Set is built around a rarer variety — faceted turquoise baguettes bearing the natural black veining that geologists call a matrix, and jewellers have always known as character. Set in 92.5 sterling silver with anti-tarnish e-coating, the stones are paired with crystal accents across both necklace and earrings.\u003cbr\u003e\u003cbr\u003eThe black matrix in turquoise is not an imperfection — it is the stone's memory, the trace of the host rock it grew within. Healers believe that matrix turquoise carries an even deeper grounding energy than plain turquoise — connecting its wearer to the earth while simultaneously opening the throat chakra. Emotionally stabilising, spiritually anchoring. The result is a set that is at once bold and nuanced — the kind of jewellery that looks different in every light, and better every time you wear it.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56314668515631,"sku":"NBJ-NK-3330-1","price":101990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0013_70d454c1-140a-4374-9b06-729ee72b3cc2.jpg?v=1775468966"},{"product_id":"the-amethyste-set","title":"The Amethyste Set","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 394pt;\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"mso-width-source: userset; mso-width-alt: 19200; width: 394pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003ePurple has always been the colour of considered power — worn by those who choose depth over display. The Amethyste Set, in 92.5 sterling silver with anti-tarnish e-coating, is an exercise in that restraint. Faceted amethyst baguettes — their violet rich and even — are set across necklace and earrings with crystal accents that catch the light without competing with it.\u003cbr\u003e\u003cbr\u003eAmethyst has been revered since antiquity as a stone of clarity, calm and inner strength. Ancient Greeks wore it to prevent intoxication — not merely by wine, but by passion, by impulse, by anything that clouds judgement. In modern healing traditions, it is associated with the crown and third eye chakras — deepening intuition, quieting an overactive mind and promoting restful sleep. Emotionally, it is a stone of protection and peace, worn by those who seek stillness in a loud world. A contemporary set for a woman who has outgrown the obvious.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56314965360943,"sku":"NBJ-NK-3323","price":92990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0144.jpg?v=1775469482"},{"product_id":"the-malachite-set","title":"The Malachite Set","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 394pt;\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"mso-width-source: userset; mso-width-alt: 19200; width: 394pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003eNo two pieces of malachite are identical — the stone carries its own map, its swirling greens a record of the earth's slow, extraordinary patience. The Malachite Set, crafted in 92.5 sterling silver with anti-tarnish e-coating, honours that individuality. Faceted malachite baguettes are set precisely across both necklace and earrings, their deep forest greens deepened further by crystal accents.\u003cbr\u003e\u003cbr\u003eMalachite is known as the stone of transformation — believed to absorb negative energies and amplify the positive, making it particularly powerful during periods of change. Physically, it has long been associated with the heart and circulatory system, worn by those seeking vitality and strength. Emotionally, it encourages risk, empathy and the willingness to release what no longer serves. Spiritually, it is linked to the heart chakra — the seat of love, courage and the capacity to give and receive fully. A set that wears the natural world with the confidence of a woman who understands that real luxury has always been about what cannot be replicated.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56315082375471,"sku":"NBJ-NK-3331","price":108990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0127.jpg?v=1775469784"},{"product_id":"the-onyx-vert-set","title":"The Onyx Vert Set","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 394pt;\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"mso-width-source: userset; mso-width-alt: 19200; width: 394pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003eGreen onyx carries a clarity that other stones can only aspire to — a cool, translucent green that holds light differently depending on the hour. The Onyx Vert Set, in 92.5 sterling silver with anti-tarnish e-coating, gives that quality the setting it deserves. Faceted green onyx baguettes are arranged with an architect's precision across necklace and earrings, crystal accents lending brilliance without distraction.\u003cbr\u003e\u003cbr\u003eGreen onyx is considered a stone of strength, endurance and focused decision-making — worn by those who need clarity under pressure. It is believed to promote emotional balance and self-control, dissolving grief and encouraging a steady, centred state of mind. Physically associated with the eyes and the digestive system, it is a stone of regeneration and vitality. Spiritually, green onyx aligns with the heart chakra, encouraging growth rooted in wisdom rather than impulse. Contemporary, considered and quietly extraordinary.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56315422212399,"sku":"NBJ-NK-6530","price":96990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0019_daffb39e-7c4d-4612-8dd9-60d44806f3c6.jpg?v=1775470056"},{"product_id":"the-labradorite-set","title":"The Labradorite Set","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 394pt;\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"mso-width-source: userset; mso-width-alt: 19200; width: 394pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003eThere is a phenomenon unique to labradorite — a flash of blue, green or gold that appears only when the stone is held at the right angle, in the right light. Scientists call it labradorescence. Jewellers simply call it unforgettable. The Labradorite Set, in 92.5 sterling silver with anti-tarnish e-coating, builds an entire necklace and earring set around that moment of surprise.\u003cbr\u003e\u003cbr\u003eLabradorite is known as the stone of magic and transformation — believed to awaken the intuition, protect the aura and reveal the unseen. In healing traditions, it is considered one of the most powerful protective stones, creating a shield against negative energies while simultaneously raising consciousness and strengthening psychic abilities. Emotionally, it calms an overactive mind and brings suppressed memories and feelings gently to the surface. Spiritually, it is associated with the third eye chakra — the seat of perception, imagination and inner knowing. For the woman who understands that the best things reveal themselves slowly.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56315618689327,"sku":"NBJ-NK-3325","price":99990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0154_c44381fd-3c14-4a0f-8fec-79e5acf84658.jpg?v=1775470708"},{"product_id":"the-lapis-set","title":"The Lapis Set","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 394pt;\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"mso-width-source: userset; mso-width-alt: 19200; width: 394pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003eLapis lazuli was ground into pigment for the blues of Renaissance paintings. It was traded across ancient civilisations as currency. It has been considered precious for longer than most things we now call precious. The Lapis Set, in 92.5 sterling silver with anti-tarnish e-coating, carries all of that history in a thoroughly contemporary form — faceted lapis lazuli baguettes of deep, saturated blue set with crystal accents across a matched necklace and earring set.\u003cbr\u003e\u003cbr\u003eLapis lazuli is the stone of truth, wisdom and royal power — worn by pharaohs, philosophers and queens across every civilisation that has ever encountered it. It is believed to stimulate the desire for knowledge, open the mind to higher understanding and encourage honest, compassionate communication. Physically, it is associated with the immune system, the throat and the third eye. Emotionally, it dissolves emotional blockages and promotes the courage to speak what is true. Spiritually, it aligns with both the throat and third eye chakras — making it perhaps the most intellectually and spiritually activating stone in this collection. A jewel for the woman who wears history lightly.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56315835810095,"sku":"NBJ-NK-3324","price":96990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0150_99e6939b-dc62-4af0-ae64-18f664fe5f71.jpg?v=1775471025"},{"product_id":"the-aventurine","title":"The Aventurine","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 394pt;\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"mso-width-source: userset; mso-width-alt: 19200; width: 394pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003eAventurine is named from the Italian a ventura — by chance — because the first pieces of this shimmering stone were discovered accidentally. The Aventurine necklace, in 92.5 sterling silver with anti-tarnish e-coating, honours that serendipity. Faceted aventurine baguettes — their soft green lit from within by a golden shimmer — are set with crystal accents in a contemporary necklace of considered proportion. Earrings are available made to order.\u003cbr\u003e\u003cbr\u003eAventurine is known as the stone of opportunity — considered the luckiest of all crystals, especially in manifesting prosperity and wealth. It is believed to release old patterns and disappointments, creating space for growth, optimism and a renewed sense of possibility. Physically, it is associated with the heart and the adrenal glands, promoting vitality and emotional resilience. Emotionally, it stabilises the mind during periods of uncertainty and encourages the confidence to embrace change. Spiritually, it aligns with the heart chakra, gently opening the wearer to new experiences and unexpected good fortune. For the woman who believes the best things are always found when you are not looking for them.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56358227706159,"sku":"NBJ-NK-6528","price":133990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0120.jpg?v=1775538551"},{"product_id":"the-onyx-noir","title":"The Onyx Noir","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"525\" style=\"border-collapse: collapse; width: 555px;\" height=\"324\"\u003e\n\u003ccolgroup\u003e\n\u003ccol width=\"525\" style=\"width: 554px;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"240\" style=\"mso-height-source: userset; height: 180.0pt;\"\u003e\n\u003ctd height=\"240\" class=\"xl65\" width=\"525\" style=\"height: 180.0pt; width: 394pt;\"\u003eThe antique finish changes everything. What might otherwise be a contemporary necklace becomes something older — something that looks as though it has lived a life before arriving at your throat. The Onyx Noir, in 92.5 sterling silver with a deliberate antique finish and anti-tarnish e-coating, sets faceted green onyx baguettes against darkened silver, the contrast between cool green and oxidised metal as considered as anything in this collection. Earrings are available made to order.\u003cbr\u003e\u003cbr\u003eGreen onyx is a stone of strength and steady resolve — worn by those who face difficulty without flinching and seek clarity when the way forward is unclear. It is believed to promote self-mastery, emotional balance and the kind of grounded confidence that does not require external validation. Physically, it supports regeneration and vitality. Spiritually, it works with the heart chakra — not in the romantic sense, but in the deeper sense of courage, of rootedness, of knowing who you are regardless of circumstance. For the woman who prefers her jewellery to have a past.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Neeta Boochra Jewellery","offers":[{"title":"Default Title","offer_id":56358497976623,"sku":"NBJ-NK-6529","price":126990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2838\/2662\/files\/DSC_0129.jpg?v=1775538878"}],"url":"https:\/\/neetaboochra.com\/collections\/the-vivid-edit.oembed","provider":"Neeta Boochra Jewellery","version":"1.0","type":"link"}